"Many software companies are small, struggling groups that depend on the revenue stream to stay alive. Often, developers have used all their savings and maxed out their credit cards to create a program. For larger companies—such as Autodesk—developing a new program means a very big investment. And we’ve got to make the total investment before the first dollar of sales comes in. Software thieves say, 'It’s a small thing. Look how easy and inexpensive it is to make a few disks.' But making software really isn’t about disks. Making software is about people."


Carol Bartz
CEO Autodesk Inc.
Address to The Commonwealth Club of California
November 18, 1996
Palo Alto, California